Blue Ocean Strategy The concept of Blue Ocean Strategy was introduced to help companies to move away from fiercely contended "red oceans", by creating "blue oceans" of uncontested market place.
I think the important question to ask is: why do "blue oceans" have to turn "red"? Why can't "blue oceans" stay "blue"? I believe we can find the answer if we just switch off our competitive mind-set for a while, and think about collaboration. That was my suggestion in series of articles I have written about "collaborative advantage".
In collaborative mode, we work with our "enemies", we help each other to grow instead of killing one another, and we do not sacrifice losers, but will help them to help us. Only when everyone has a chance to share the "blue oceans" regardless of whoever discover them, we will be able to keep the "blue oceans" "blue", and we can have long term peace.
Blue Ocean Strategy has provided us with a tool to expand our innovative horizons. It is up to us to decide whether the "blue oceans" created to stay "blue" or turn "red". I suggest that we share new innovations through collaborative spirits to keep the oceans "blue". In this new century, we need to fight for our mutual survival, but not against each other!
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